There are a number of significant benefits to scaling your eCommerce brand. If done correctly, you can unlock new growth opportunities. You can drive more sales and boost your bottom line.
When looking to grow your eCommerce brand, there are a number of tools and integrations that you can use to help. These tools will help you scale your eCommerce brand. They will also help you streamline your processes. You can also create marketing campaigns and strategies based on the data you generate.
From eCommerce platforms like Shopify to data analytics tools such as Google Analytics 4, we're taking a look at the best ones available.
Platforms and integration tools
You want to use platforms and integration tools that can help you grow your business without taking your focus away from your goals.
There are a plethora to choose from so we’ve put together some of the key ones that we find work:
- eCommerce platforms can help manage your online store
- Look at using platforms like Shopify, BigCommerce and WooCommerce. When growing your business, increased traffic and more inventory is a good thing. These platforms can help you handle both.
- Integration tools can streamline your operations and provide valuable insights
- The right integration tools can help you simplify your processes and better understand your customers. If you want to step up your email marketing game, look at Klaviyo. HubSpot is great for managing your customer relationship. Google Analytics is the leader in tracking and analysing website traffic.
Automation is a game-changer
Forget Groundhog Day, automation is the kind of repetition you want. Automating repetitive, regular and required tasks will help free up your time so you can focus on strategic growth.
Have you ever heard the saying, “work on the business, not in the business”? Automation tools will help you do just that. Key areas to consider automating include:
- Marketing: Automate your email campaigns using tools like HubSpot and Klaviyo. You can also set up customer segments and schedule your social media posts. Automating these marketing tasks ensures consistent and regular communication with your customers.
- Inventory management and order fulfilment: Automating the management of your inventory and order fulfilment will reduce errors, improve efficiency and enhance the customer experience.
- Integrations: Make sure your systems are connected to each other so you can automate actions and get a complete view of your customers.
Data analytics
Data-driven decision-making is essential when scaling your eCommerce brand. You need to use the data you have to drive more informed strategic decisions. When you have the right data, you will know more about customer behaviour, trends, and the effectiveness of your marketing. All this means you can make better decisions and keep on track with your goals of growing your business.
There are a myriad of tools that can analyse your SEO, website, marketing tactics and social media success. If you’re just starting out with analytics, we recommend taking a look at:
- Google Analytics 4: Get high quantity and high quality data on your website’s performance, user behaviour, and conversion rates. Use the data to optimise your marketing campaigns and strategies, improve the user experience and drive sales.
- SEMrush: Track search engine rankings, identify keyword opportunities, and analyse your competitors’ strategies. Understanding this data will help increase organic traffic and improve your online visibility.
Conversion tracking
Accurate conversion tracking is so important when it comes to measuring the effectiveness of your marketing campaigns and strategies and getting your sales funnel working for you. Our first tip is to make sure you have conversion tracking set up and that you know what you need to be tracking. When it comes to conversion tracking, you want to look at:
- Facebook Conversion API: Track Facebook Ad conversions more accurately using Facebook's Conversion API. This can be used even with browser privacy settings and ad blockers. Google, Meta and LinkedIn all have Conversion APIs as well. They will help you understand how your ads are performing. You'll know what is working and what isn’t and will be able to make changes accordingly.
- Google Ads Conversion Tracking: Setting up Google Ads Conversion Tracking will help you measure the success of your ad campaigns. The conversion tracking here will track user actions like purchases, sign-ups, and form submissions. This type of data is super important when it comes to optimising your ad spend and improving your return on investment (ROI).
Attribution tools
Refine your marketing strategies and campaigns using attribution tools. These tools provide insights into which channels, campaigns and touchpoints are driving conversions. Being aware of this data means you can invest in the most effective strategies and forget about the rest.
A key attribution tool that is great to use if you are scaling your eCommerce brand is Triple Whale. This multi-touch attribution tool gives insights into your marketing performance across different channels. You will understand the impact of each touchpoint along the customer journey which will help you to make informed data-driven decisions.
Grow your eCommerce brand
To make scaling your eCommerce brand more effective, make sure you’re across the tools and platforms you can use to help. Automate important tasks to save time. Analyse data to make better decisions. Track conversions to measure your success.
The tools we’ve covered can boost your efficiency and improve your marketing strategies. Some also offer valuable insights into your marketing that can help you grow your business and enhance your customers' experience.
Want to hear more about eCommerce brands? Check out our full webinar on eCommerce with our CEO Ryan below.
Need support?
Do you need support with your eCommerce? Our team has the tools, experience, and creativity you need to unlock your growth and keep growing into the future. Reach out to our team below to get started.
