FlatRateNOW: Reimagining business & streamlining success with HubSpot

The challenges

With a diverse array of marketing tools available, the challenge was knowing which technology to use. For a start-up business, ROI was critical to managing their investment in scalable systems and brand development.

Building brand awareness and recognition

Like any startup on a tight budget, the FlatRateNOW team tried many different marketing tactics, which ultimately led to somewhat disjointed branding. FlatRateNOW needed a cohesive, easily recognisable brand if they were to build awareness and reach their ambitious growth targets.

Convincing plumbers to switch to digital solutions

Many tradies are pretty old school in their approach to business and technology. Dog-eared quoting or invoicing books would be hand-filled with physical copies written on-site, or posted to clients, and carbon copies filed back at the office.

Time-consuming? Sure. But familiar territory, nonetheless. Which is why the perception there may not be time to learn new online solutions lingered and the value of a monthly subscription needed to be communicated.

Expanding market reach

Reaching and expanding the target market who would benefit from the FlatRateNOW app would need to take a multi-pronged approach. A tradie audience may be unaware that a faster, easier way to do things existed and therefore not actively looking for digital solutions. The message would have to find them.

Increasing conversions

The last piece of the puzzle was converting those efforts into software subscribers. There would be little point to investing time and money into branding and reach if viewers didn’t sign up to the system. The messaging would need to be consistent, clear and strong across every channel.