What we did
We worked with Slappa’s Thongs to deliver a complete marketing solution. Combining the creative and strategic wings of the Refuel team, we delivered optimised Google and Social Media ads, in addition to email marketing, to increase their sales and build a consistent brand.
We revamped and rebuilt their Google Ads structure from the ground up, with fresh keywords, creative, and targeting. In addition, we also deployed a Performance Max campaign, initially as a test, but this proved to work well for Slappa’s.
In addition to Google Ads, we also worked on Facebook Ads. We launched a new Traffic campaign with updated targeting and creative. Further, we also worked with Slappa’s to launch new ad campaigns where necessary, such as for Black Friday and new product launches.
Finally, we also migrated Slappa’s from MailChimp to Klaviyo. Here, we were able to better track performance and use AI to increase the effectiveness of their email marketing.
Email marketing
We work with Slappa's to deliver regular email marketing.
We delivered a targeted Black Friday email campaign that used a smart workflow within Klaviyo to target emails based on open and purchase history, allowing us to ignore those who had recently made purchases and zone in on people who had opened emails but not made a purchase.
Google ads
We restructured their Google Ad account top to bottom. So we introduced a brand new structure to their brand search campaigns and their non-brand search campaigns, while we also introduced new revenue streams with Google Shopping ads to help bring in even more new customers than before.
Social media advertising
Once the strategy was in place and had that sort of data driven framework, we still needed to get eye-catching creative in place that would put slappers on a different level to their competitors, help them stand out, and convince customers that slappers are the option for them
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