Demand Gen campaigns are ideal for social advertisers who want to serve visually-appealing, multi-format ads on YouTube, Shorts, Discover and Gmail.
Demand Gen is designed to generate demand and deliver business results on Google’s most visual, entertaining surfaces. In our experience, it is not a conversion channel, and conversions that started on Demand Gen will often be attributed to the Search campaign that secures the final conversion.
The assets that you'll need for Demand Gen can be found in full on Google's website.
Images
Can support up to 20 (recommend we upload 20 for greater ad strength). Best practice: Upload three of each aspect ratio for maximum placement coverage.
Landscape image:
- Dimensions: 1.91:1
- Min. size: 600 x 314. Recommended: 1200 x 628
- 5 MB max file size
Square image:
- Dimensions: 1:1
- Min. size: 300 x 300. Recommended: 1200 x 1200
- 5 MB max file size
Portrait image (optional):
- Dimensions: 4:5
- Min. dimension: 480 x 600. Recommended: 960 x 1200
- 5 MB max file size
Headline
- Up to 5
- 40 characters max
Description
- Up to 5
- 90 characters max
Business name
- 1 (required)
- 25 characters max
Business logo
- Square 1:1 (required)
- Min. size 144 x 144. Recommended: 1200 x 1200
- 150 KB max file size
- Cropped to a circle on Gmail
Final URL
Link to website
Call to action
Max. 10 characters
Video
1-5 uploaded videos
Video length: Minimum five seconds
- Shorts: Max. length of one minute, 10–20 seconds recommended
- Landscape: No max. length, under three minutes recommended
- Square: No max. length, under three minutes recommended
Landscape: 16:9. Recommended pixels for HD: 1920x1080px
Square: 1:1. Recommended pixels for HD: 1080 x 1080 px
Portrait: 4:5
Vertical: 9:16. Recommended pixels for HD: 1080 x 1920 px
Format: .MPG (MPEG-2 or MPEG-4)
File size: ≤256 GB