Digital strategy
Rev up your digital success with a winning strategy
Is your digital marketing stuck in first gear?
Are you feeling lost in a sea of hashtags,
keywords, and conversion rates?
It's time to put your foot down and accelerate towards your business goals with a turbocharged digital strategy.
It can be hard to know what will work best for your business. Working with you, we take the take the stress out of knowing what platform to be on and which tactics to use.
If you're feeling stuck in a digital gridlock, our pit crew will develop a digital marketing strategy to help you navigate the twists and turns of the digital space.
Want to see how we’ve helped other businesses cross the finish line?
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"I definitely recommend Refuel as a digital marketing partner... they've been able to articulate and demonstrate that they've got skills and strengths in all key digital marketing aspects."
Tim Grady, SeaLink Marine & Tourism
Why you're getting left behind
Feeling stuck with your digital marketing? Whether you’re working harder but seeing fewer results, or feeling overwhelmed by options, these are common roadblocks.
The good news? We can help you turn these challenges into opportunities for growth.
Frustration station
You're working harder than ever, but the needle just isn't moving. It's enough to make you want to throw your laptop out the window.
Imposter syndrome
Everyone else seems to have it figured out. Are you just not cut out for this digital malarkey?
Decision paralysis
With so many options, how do you know where to focus? The fear of making the wrong choice can leave you stuck in neutral.
Don't let opportunities pass you by
In a world of changing algorithms, viral videos, and new social platforms, you can’t afford to leave your online success to chance. Every day without a clear strategy means potential customers could be passing by your digital doorstep, choosing your competitors instead of discovering what makes your business special.
But it doesn’t have to be this way. With our expertise by your side and a solid digital strategy to work from, you’ll be equipped to capture those opportunities and build lasting success.
Plotting your course to digital victory
Simply put, a digital strategy is your comprehensive game plan for achieving your business goals through online channels. It's the blueprint that guides all your digital marketing efforts, ensuring every social post, web page, blog post, and ad is working towards the same finish line.
Here's why having a strategy is so crucial:
Keeps you
focused
A strategy helps you prioritise the tactics that'll give you the biggest bang for your buck.
Maximises your
resources
A good strategy ensures you're using your time, money and people efficiently.
Measures your
progress
A strategy sets clear goals and metrics so you know when you’re winning.
Adapts to
changes
The digital world moves fast. A solid strategy helps you anticipate and respond to changes in the market.
Our high performance approach
You've seen the roadblocks, felt the frustration, and now you're ready to tune your digital engine.
So you're revved up and ready to take your digital presence from zero to hero? Excellent. Here's how we can get your business performing in top gear.
1. Book your strategy session
Hit that button below, and pick a time that suits you to get started.
2. Discovery lap
We'll take a deep-dive into your business, finding out about your goals, your audience, and your current digital setup.
3. The strategy session
This is where we get down to business. During our 60-minute video call, we'll take the time to truly understand you and your business goals. We will discuss your current digital efforts and challenges, explore opportunities for growth and outline how we can supercharge your digital presence.
4. Custom strategy blueprint
Armed with insights, we'll put together a tailored digital strategy that's as unique as your business. No cookie-cutter templates here. This is a bespoke strategy designed to get your business into pole position.
5. Decision time
Now you’re the one to wave the chequered flag. Review our strategy and let us know if you have any questions.
You know your business better than anyone. We work hand-in-hand with you to refine and perfect the strategy. Want to tweak something? No worries. We're here to make sure the plan fits you like a racing glove. Love what you see? Let’s go!
6. Implementation and optimisation
Once you're happy with the plan, we'll get everything sorted and be ready to fire up your business in no time. We'll help you put the strategy into action, monitoring performance and making data-driven tweaks to keep you on the fastest route to success. Digital dominance awaits.
Why our approach leaves others in the dust
Tailored to you
We don't do cookie-cutter. Your strategy will be as unique as your tyre tread.
Agile and adaptive
The digital world moves fast. We move with it using real-time data and emerging trends.
Holisitic view
We look at your entire digital presence, ensuring all elements work together like a finely-tuned engine.
Results-focussed
Our strategies drive real, measurable results for your business... and make you look good!
Turbocharge your success
You've got options when it comes to developing a digital strategy, we get it. So why choose us? We’re not just another pit stop on your digital marketing journey. We’re co-drivers on your road to success.
Crystal clear direction and measurable success
No more guess work when it comes to your online presence. You’ll have clear objectives and outcomes to help you plus concrete metrics, stay focused and on track.
Supercharged
ROI
Watch your marketing budget work harder than ever. We'll help you invest in the tactics that'll give you the best results.
Streamlined operations and brand consistency
Say goodbye to digital chaos. Your entire online presence and team will run as smoothly as a well-oiled machine, creating a seamless experience that your audience will love.
Faster growth
With a clear strategy, you'll hit your business milestones quicker than you can say "chequered flag".
Competitive edge
While your rivals are still figuring out Instagram's algorithms, you'll be laps ahead with a comprehensive, data-driven approach
Future-proofing
Our strategies are built to adapt, helping you stay ahead of digital trends and algorithm changes.
Your digital pit crew
Just like a champion racing team needs specialists for every part of the car, your digital presence requires expertise across various areas. We can help you with every aspect of your online strategy and ensure it’s running at peak performance.
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Social media and content strategy
Fuel your brand with compelling stories and rev up your online engagement
- Map out your content mix
- Identify your ideal platforms
- Craft a content calendar
- Set up a posting and engagement schedule
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SEO
strategyGet pole position in search results
- Uncover high-value keywords
- Optimise your site structure
- Build a link-building roadmap
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Paid advertising strategy
Accelerate your reach and conversions
- Choose the right ad platforms for your goals
- Craft compelling ad creatives
- Set up a budget and bidding strategy
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Email marketing strategy
Keep your audience in the driver's seat
- Segment your email list for personalised communication
- Plan your email campaigns
- Set up automation workflows
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Analytics and reporting strategy
Stay performing in top gear
- Set up meaningful KPIs
- Implement tracking and measurement tools
- Create regular reporting schedules
Your specialised pit crew
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Alice Marchuk
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Corey Wolf
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Nikki Carter
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Ryan Jones
So, are you ready to take the first step towards digital victory? Let's get this show on the road!
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Digital strategy FAQs
Still got a few questions rattling around in that engine of yours? No worries! We've compiled some of the most common questions we get asked about our digital strategy service.
How long does it take to develop a digital strategy?
Just like fine-tuning a racing car, crafting a customised digital strategy takes time. Typically, we're looking at 2-4 weeks from our initial chat to delivering your final strategy. But don't worry, we'll keep you in the loop every step of the way.
I'm a small business. Is a digital strategy really necessary for me?
Absolutely! Whether you're a solo driver or part of a larger team, a solid digital strategy is your roadmap to online success. We can tailor our approach to fit your business size and goals.
How much does a digital strategy cost?
The cost will vary depending on your business needs, goals, and the complexity of your digital presence. We’ve got options no matter what you’re after and will provide a clear quote after our initial strategy session.
What if I already have a digital strategy?
Great! We'd love to take a look at it. We can review your existing strategy, identify areas for improvement, and suggest ways to supercharge your results. Sometimes, a fresh pair of eyes is just what you need to spot new opportunities.
Do you just create the strategy, or do you help implement it too?
We've got your back. We're happy to just provide the strategy if that's what you need, but we also offer full implementation services.
How do I know if my digital strategy is working?
We're big believers in measurable results. As part of your strategy, we'll set clear, trackable goals and KPIs. We'll also set up regular check-ins to review your progress and make any necessary tweaks. No guesswork here… just cold, hard data!
I'm not very tech-savvy. Will I be able to understand and use the strategy?
Of course! We pride ourselves on speaking plain English, not tech jargon. We'll make sure you understand every part of your strategy and how to use it. Plus we're always here to answer questions or provide additional explanations if needed.
How often should I update my digital strategy?
The digital world moves fast (ChatGPT anyone?!), so we recommend reviewing your strategy every 6-12 months. But don't stress, if you partner with us for implementation too, as part of that we keep an eye on things and suggest updates as needed.
Got a question we haven't covered? We'd love to hear it! Get in touch and we can chat about how we can help drive your business forward.