Digital strategy
Rev up your digital success with a winning strategy
Is your digital marketing stuck in first gear?
Are you feeling lost in a sea of hashtags, keywords, and conversion rates? It's time to put your foot down and accelerate towards your business goals with a turbocharged digital strategy.
We will be your co-drivers on the road to digital domination. Our pit crew will help you develop a digital marketing strategy to help you navigate the twists and turns of the digital space, and leave your competitors in the dust.
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"I definitely recommend Refuel as a digital marketing partner... they've been able to articulate and demonstrate that they've got skills and strengths in all key digital marketing aspects."
Tim Grady, SeaLink Marine & Tourism
Plotting your course to digital victory
Why is having a strategy so crucial?
Keeps you focussed
A strategy helps you prioritise the tactics that'll give you the biggest bang for your buck.
Maximises your resources
A good strategy ensures you're using your time, money and people efficiently.
Measures your progress
A strategy sets clear goals and metrics so you know when you’re winning.
Adapts to changes
The digital world moves faster than a V8 Supercar. A solid strategy helps you anticipate and respond to changes in the market.
Roadblocks ahead
If you feel like you're stuck in digital gridlock, watching your competitors zoom past while you're frantically trying to figure out which lane to be in, we’re here to help.
The digital landscape is vast and wide and it can be hard to know what will work best for your business.
The good news? These challenges aren't roadblocks, they're just speed bumps on your journey to digital success. And with the right navigator (that's us!), you'll be back in the fast lane before you know it.
We understand the obstacles and challenges you may face, and develop a strategy that overcomes them. We take the stress out of knowing what platform to be on and which tactics to use. We create effective campaigns that work and get the results you’re after.
Why are you getting left behind?
Frustration station
You're working harder than ever, but the needle just isn't moving. It's enough to make you want to throw your laptop out the window.
Imposter syndrome
Everyone else seems to have it figured out. Are you just not cut out for this digital malarkey?
Decision paralysis
With so many options, how do you know where to focus? The fear of making the wrong choice can leave you stuck in neutral.
What you could be missing
Staying relevant
In today's digital first world, can you really afford to be flying blind online?
Missed opportunities
While you're spinning your wheels, your dream customers could be driving right past your digital shopfront… and on to someone else.
Long-term success
Without a clear direction, how can you build a sustainable, thriving business in the digital age?
Our high-performance approach
Right, you've seen the roadblocks, felt the frustration, and now you're ready to tune your digital engine. Here’s how we can get your business performing in top gear.
Discovery lap
We'll take a deep-dive into your business, finding out about your goals, your audience, and your current digital setup.
Data-driven fine-tuning
We don't just go with our gut, we're all about the numbers. Our pit crew will analyse your data, scope out the competition, and identify opportunities for your business.
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Custom strategy blueprint
Armed with insights, we'll craft a custom digital strategy that's as unique as your business. No one-size-fits-all strategies here.
Collaborative pit crew
You know your business better than anyone, so we work hand-in-hand with you to refine and perfect the strategy. It's a team effort.
Implementation and optimisation
Once we've got the strategy sorted, it's time to hit the gas. We'll help you put the strategy into action, monitoring performance and making data-driven tweaks to keep you on the fastest route to success.
Why our approach leaves others in the dust
Tailored to you
We don't do cookie-cutter. Your strategy will be as unique as your tyre tread.
Agile and adaptive
The digital world moves fast. We move with it using real-time data and emerging trends.
Holistic view
We look at your entire digital presence, ensuring all elements work together like a finely-tuned engine.
Results-focussed
Our strategies drive real, measurable results for your business… and make you look good!
Your digital pit crew
Just like a champion racing team needs specialists for every part of the car, your digital presence requires expertise across various areas. We can help you with every aspect of your online strategy and ensure it’s running at peak performance.
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Social media and content strategy
Fuel your brand with compelling stories and rev up your online engagement
- Map out your content mix
- Identify your ideal platforms
- Craft a content calendar
- Set up a posting and engagement schedule -
SEO
strategyGet pole position in search results
- Uncover high-value keywords
- Optimise your site structure
-Build a link-building roadmap -
Paid advertising strategy
Accelerate your reach and conversions
- Choose the right ad platforms for your goals
- Craft compelling ad creatives
- Set up a budget and bidding strategy -
Email marketing strategy
Keep your audience in the driver's seat
- Segment your email list for personalised communication
- Plan your email campaigns
- Set up automation workflows -
Analytics and reporting strategy
Stay performing in top gear
- Set up meaningful KPIs
- Implement tracking and measurement tools
- Create regular reporting schedules
The beauty of our approach? All these strategies work together like a well-oiled machine. We don't have to just focus on one area… but we can. We work with you to find out what it is your business needs and develop a digital strategy to drive you towards your goals.
Turbocharge your success
You've got options when it comes to developing a digital strategy, we get it. So why choose us? We’re not just another pit stop on your digital marketing journey. We’re co-drivers on your road to success.
Crystal clear direction and measurable success
No more guess work when it comes to your online presence. You’ll have clear objectives and outcomes to help you plus concrete metrics, stay focused and on track.
Supercharged
ROI
Watch your marketing budget work harder than ever. We'll help you invest in the tactics that'll give you the best results.
Streamlined operations and brand consistency
Say goodbye to digital chaos. Your entire online presence and team will run as smoothly as a well-oiled machine, creating a seamless experience that your audience will love.
Faster growth
With a clear strategy, you'll hit your business milestones quicker than you can say "chequered flag".
Competitive edge
While your rivals are still figuring out Instagram's algorithms, you'll be laps ahead with a comprehensive, data-driven approach
Future-proofing
Our strategies are built to adapt, helping you stay ahead of digital trends and algorithm changes.
Don't just take our word for it. Here's what Richard from Australian Centre for Business Growth had to say:
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"Working with Refuel makes our team's life a lot easier because we're getting much better quality leads coming into the centre."
Richard Littleton, Australian Centre for Business Growth
Ready, set, go
So, you're revved up and ready to take your digital presence from zero to hero? Excellent.
1. Book your strategy session
Hit that button below, and pick a time that suits you to get started.
2. Prep for your session
Before we meet, we'll send you an email with a few questions to help us better understand your business and your goals.
3. The strategy session
This is where we get down to business. In this 60-minute video call, we'll:- Get to know you and your business goals
- Discuss your current digital efforts and challenges
- Explore opportunities for growth
- Outline how we can supercharge your digital presence
4. Receive your roadmap
After our chat, we'll put together a tailored digital strategy for you. No cookie-cutter templates here. This is a bespoke strategy designed to get your business into pole position.
5. Decision time
Now you’re the one to wave the chequered flag. Review our strategy and let us know if you have any questions.
Want to tweak something? No worries. We're here to make sure the plan fits you like a racing glove. Love what you see? Let’s go!
6. Let's hit the accelerator!
Once you're happy with the plan, we'll get everything sorted and be ready to fire up your business in no time. Digital dominance awaits.
What to expect from your strategy session
- A friendly, no-pressure chat (we promise we won't try to sell you a timeshare)
- Insights into your current digital marketing
- Fresh ideas to tackle your biggest online challenges
- A clear picture of how Refuel can help you achieve your goals
- Plenty of bad car puns (okay, maybe that's just a bonus!)
Our specialists for this service
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Alice Marchuk
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Corey Wolf
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Nikki Carter
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Ryan Jones
So, are you ready to take the first step towards digital victory? Let's get this show on the road!
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Digital Strategy FAQs
Still got a few questions rattling around in that engine of yours? No worries! We've compiled some of the most common questions we get asked about our digital strategy service. If you don't see your question here, get in touch and we can answer it for you.
How long does it take to develop a digital strategy?
Just like fine-tuning a racing car, crafting a customised digital strategy takes time. Typically, we're looking at 2-4 weeks from our initial chat to delivering your final strategy. But don't worry, we'll keep you in the loop every step of the way.
I'm a small business. Is a digital strategy really necessary for me?
Absolutely! Whether you're a solo driver or part of a larger team, a solid digital strategy is your roadmap to online success. We can tailor our approach to fit your business size and goals.
How much does a digital strategy cost?
The cost will vary depending on your business needs, goals, and the complexity of your digital presence. We’ve got options no matter what you’re after and will provide a clear quote after our initial strategy session.
What if I already have a digital strategy?
Great! We'd love to take a look at it. We can review your existing strategy, identify areas for improvement, and suggest ways to supercharge your results. Sometimes, a fresh pair of eyes is just what you need to spot new opportunities.
Do you just create the strategy, or do you help implement it too?
We've got your back. We're happy to just provide the strategy if that's what you need, but we also offer full implementation services.
How do I know if my digital strategy is working?
We're big believers in measurable results. As part of your strategy, we'll set clear, trackable goals and KPIs. We'll also set up regular check-ins to review your progress and make any necessary tweaks. No guesswork here… just cold, hard data!
I'm not very tech-savvy. Will I be able to understand and use the strategy?
Of course! We pride ourselves on speaking plain English, not tech jargon. We'll make sure you understand every part of your strategy and how to use it. Plus we're always here to answer questions or provide additional explanations if needed.
How often should I update my digital strategy?
The digital world moves fast (ChatGPT anyone?!), so we recommend reviewing your strategy every 6-12 months. But don't stress, if you partner with us for implementation too, as part of that we keep an eye on things and suggest updates as needed.
Got a question we haven't covered? We'd love to hear it! Get in touch and we can chat about how we can help drive your business forward.
Ready to shift your digital presence into high gear?
By now, we hope you've realised that a solid digital strategy is the key to unlocking your online potential. And we’re the ones to partner with.
It's time to take action. Don't let another day go by watching opportunities zoom past. Let's work together to craft a digital strategy that'll have your business purring like a well-tuned engine.
The road to digital success starts here. Are you ready to take the wheel?