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Email marketing

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your email marketing

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High-performance email marketing

Want to turn your email campaigns into a high-performance marketing machine? Your email marketing needs expert handling to deliver results that'll have you spraying the victory champagne.

Think of email marketing as your business’s most reliable racing machine. It’s not just about having one, it’s about what it can do for you.

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high-performance

Want to see how we've helped other businesses cross the finish line? Keep scrolling - the victory lap starts here!

  • Case study: Slappa's Thongs

    "Right from day one, sales and conversions have improved. We're getting there and kicking the goals. They're always looking for ways to improve... I'd highly recommend people talking to Refuel."

    Denise Dunn, Slappa's Thongs

    +275%
    Increase in sales

    +290%
    Increased revenue

    +320%
    Increase in clicks

  • Case study: Carers and Disability Link

    "They have helped us to engage with our communities and showcase our services in a structured and professional manner. Our followers have grown, and our online presence has become stronger as a result of their work."

    Kate Preiss, Carers and Disability Link

    +46.5%
    Month-on-month impressions in the first month across social channels

    +2600%
    Month-on-month engagements on Facebook in first month

    36.93%
    Open rate on monthly newsletter

  • Case study: Australian Centre for Business Growth

    "Working with Refuel makes our team's life a lot easier because we're getting much better quality leads coming into the centre."

    Richard Littleton, Australian Centre for Business Growth

    +64%
    Increase on leads per month

    +259.6%
    Increase on total audience across all channels

    +47.4%
    Increase on total net audience growth across all channels

Turn your customer database into a high-performance marketing engine

Email marketing delivers pole position results when properly tuned. From driving direct sales to building lasting customer relationships, a well-crafted email strategy puts you in the driver's seat of customer engagement. Here's how we'll help you take the checkered flag with email marketing:

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Drive direct sales

Transform your email list into a revenue engine. Our clients have seen impressive returns from targeted email campaigns.

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Engage your audience

Keep your customers coming back for more with relevant, timely communications that can build lasting relationships.   

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Consistent performance

Maintain high engagement rates with professional, well-crafted email campaigns that resonate with your audience, and stay on brand.

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Build customer loyalty

Regular newsletters and updates keep your brand top-of-mind and strengthen customer relationships.

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Track real results

Get clear insights into your email performance with detailed analytics and reporting.

Getting started with Refuel Creative

Automate for efficiency

Save time and resources with automated campaigns that deliver the right message at the right time.

Don't get left in the spam folder

Still handling email marketing yourself? Here's what you might be missing:

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Lost opportunities

Without proper segmentation and targeting, you're not maximising your potential.

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Poor deliverability

Technical issues could be sending your emails straight to spam.

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Wasted time

Manual email processes eat up valuable resources.

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Missed insights

Without proper tracking, you can't optimise for better results.

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Ready to accelerate your email marketing?

We can get your email campaigns performing like a championship-winning race car. With us as your pit crew, you'll have:

  • Strategic email campaigns that drive results
  • AI-powered delivery optimisation
  • Professional templates and designs
  • Regular performance reporting
  • Ongoing optimisation and improvement

Your email marketing performance specialists

Like a championship-winning racing team, we know that success comes down to precision, timing, and expert execution. Here's how we'll get your email marketing firing on all cylinders.

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1. Strategic planning

First, we map out your email marketing race strategy:

  • Audit your current email performance
  • Define your goals and KPIs
  • Identify your key audience segments
  • Create a calendar that keeps you on schedule

2. High-performance setup

We'll tune up your email marketing engine:

  • Design mobile-responsive email templates
  • Set up automation workflows
  • Implement lead scoring
  • Configure proper authentication and deliverability settings
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3. Content that converts

Our team creates emails that drive action:

  • Compelling subject lines that boost open rates
  • Engaging copy that speaks to your audience
  • Designs that reflect your brand
  • Clear calls-to-action that drive results

4. AI-powered optimisation

Using Seventh Sense, we'll:

  • Determine the optimal send time for each subscriber
  • Maximise engagement rates
  • Reduce email fatigue
  • Improve deliverability
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5. Testing and refinement

Like a race team constantly fine-tuning their car, we:

  • A/B test subject lines and content
  • Monitor engagement metrics
  • Optimise based on results
  • Regular reporting and strategy adjustments

Types of email campaigns we fuel

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Welcome series

This is your starting grid where you introduce new subscribers to your brand and set the pace for engagement.

Getting started with Refuel Creative
Nurture sequences

Like a perfectly executed race strategy, we’ll guide prospects through their journey to becoming customers.

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Promotional campaigns

Your marketing nitrous boost to drive sales and revenue with perfectly timed promotional emails.

Not-for-profit help
Re-engagement campaigns

Get dormant subscribers back on track and racing with your brand again.

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Automated workflows

Your marketing autopilot can help deliver the right message at the right time, every time.

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Personalised content

Custom-tuned messages that resonate with each segment of your audience.

Not quite ready to jump in the driver's seat?
No worries! You can always:

Check out our case studies to see how we've helped businesses like yours

Browse our blog for free tips and insights

Follow us on social media for the latest digital marketing trends

Our specialists for this service

  • Adam Schwarz

  • Alice Marchuk

  • Nikki Carter

  • Ryan Jones

  • Talia Hill

Ready to take your email marketing from the back of the pack to the winner's circle?

Let's get your campaigns firing on all cylinders!

Services

Marketing training and speaking

Empower your crew with expert knowledge from our crew

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Email marketing FAQs

Is email marketing still effective in today's digital world?

More than ever! Just look at our results: we've achieved open rates of 36.93% for CADL and generated $14,249 from a single Black Friday campaign for Slappa's Thongs. Like a well-maintained race car, email marketing consistently delivers when properly tuned.

How long before I start seeing results?

While quick wins are possible (like Slappa's Thongs' Black Friday campaign), building a high-performance email program is like fine-tuning a race car - it takes strategic optimisation. Most clients see significant improvements in engagement within the first 2 - 3 months.

What makes a successful email campaign?

Like a winning race strategy, it's all about timing, precision, and knowing your track. We combine compelling content, strategic segmentation, and AI-powered delivery optimisation to ensure your emails hit the mark every time.  

How often should we be sending emails?

That's like asking how fast to take a corner - it depends on your audience and goals! We'll help you find the perfect frequency that keeps engagement high without causing subscriber fatigue. Our AI tools can even determine the optimal send time for each individual subscriber.

What about email automation? Is it worth the setup?

Absolutely! Think of automation as your email marketing autopilot. Once set up, it delivers the right message to the right person at the right time - consistently. Our clients see higher engagement rates and save countless hours with strategic automation.

Do you provide ongoing support and optimisation?

Yes. We continuously monitor performance, test new strategies, and optimise campaigns based on real data. Plus, we're always here to help with new campaigns or troubleshoot issues. We’re a HubSpot and Klaviyo partner, experienced to get you the most out of these platforms, but also skilled in the most esoteric systems you can think of!