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Email marketing

Turbocharge
your email marketing

A person in a denim jacket working at a desk with two monitors, displaying email marketing campaign interfaces. A book titled 'Conversational Marketing' and other materials are visible on the desktop.

Turn your email campaigns into a
high performance marketing machine

As certified partners with both HubSpot and Klaviyo, we've got the premium tools and expertise to tune your email marketing for maximum results.

Your email marketing needs expert handling to deliver results that'll have you spraying the victory champagne.

Think of email marketing as your business’s most reliable racing machine. It’s not just about having one, it’s about knowing what it can do for you.

Angled view of business books including Seth Godin's work and 'How Brands Grow' alongside a metal organiser containing notebooks and sticky notes.
An office space with people working at standing desks equipped with multiple monitors. The desks appear to be in a row against a wall with various personal items visible.

Want to see how we've helped other businesses cross the finish line?

  • Case study: Slappa's Thongs

    "Right from day one, sales and conversions have improved. We're getting there and kicking the goals. They're always looking for ways to improve... I'd highly recommend people talking to Refuel."

    Denise Dunn, Slappa's Thongs

    +275%
    Increase in sales

    +290%
    Increased revenue

    +320%
    Increase in clicks

  • Case study: Carers and Disability Link

    "They have helped us to engage with our communities and showcase our services in a structured and professional manner. Our followers have grown, and our online presence has become stronger as a result of their work."

    Kate Preiss, Carers and Disability Link

    +46.5%
    MoM impressions in the first month

    +2600%
    MoM engagements on Facebook in first month

    36.93%
    Open rate on monthly newsletter

  • Case study: Australian Centre for Business Growth

    "Working with Refuel makes our team's life a lot easier because we're getting much better quality leads coming into the centre."

    Richard Littleton, Australian Centre for Business Growth

    +64%
    Increase on leads per month

    +259.6%
    Increase on total audience

    +47.4%
    Increase on total net audience growth

Turn your customer database into a high performance marketing engine

Email marketing delivers pole position results when properly tuned. From driving direct sales to building lasting customer relationships, a well-crafted email strategy puts you in the driver's seat of customer engagement.

Here's how we'll help you take the checkered flag with email marketing:

Drive direct
sales

Transform your email list into a revenue engine. Our clients have seen impressive returns from targeted email campaigns.

Engage your
audience

Keep your customers coming back for more with relevant, timely communications that can build lasting relationships.

Consistent
performance

Maintain high engagement rates with professional, well-crafted email campaigns that resonate with your audience, and stay on brand.

Build customer
loyalty

Regular newsletters and updates keep your brand top-of-mind and strengthen customer relationships.

Track real
results

Get clear insights into your email performance with detailed analytics and reporting.

Automate for
efficiency

Save time and resources with automated campaigns that deliver the right message at the right time.

Don't get left in the spam folder

Still handling email marketing yourself? While it might seem manageable, you could be missing out on significant opportunities for growth. 

Hands typing on a keyboard with crumpled paper balls scattered across a wooden desk, suggesting a creative or writing process with multiple drafts.

Without proper segmentation and targeting, your emails aren’t reaching their full potential. Technical issues may also be sending your emails straight to spam.

Manual email processes aren’t just eating up your time, they’re holding you back from real results. If you don’t have proper tracking and analytics in place, you can’t optimise your campaigns for better performance.  

We can help transform your email marketing from a time-consuming tasks into a powerful, automated tool for business growth.

Types of email campaigns we fuel

Welcome
series

This is your starting grid where you introduce new subscribers to your brand and set the pace for engagement.

Nuture
sequences

Like a perfectly executed race strategy, we'll guide prospects through their journey to becoming customers.

Promotional
campaigns

Your marketing nitrous boost to drive sales and revenue with perfectly timed promotional emails.

Re-engagement
campaigns

Get dormant subscribers back on track and racing with your brand again.

Automated
workflows

Your marketing autopilot can help deliver the right message at the right time, every time.

Personalised
content

Custom-tuned messages that resonate with each segment of your audience.

Your email marketing performance specialists

Like a championship-winning racing team, we know that success comes down to precision, timing, and expert execution. Here's how we'll get your email marketing firing on all cylinders.

Hands arranging colourful sticky notes on a white wall, with notes showing text like 'Annual Performance Review', 'EOFY Sales & Promo', and 'Email Marketing Refresh'. One hand holds a marker while writing.

1. Strategic planning

First, we map out your email marketing race strategy:

  • Audit your current email performance
  • Define your goals and KPIs
  • Identify your key audience segments
  • Create a calendar that keeps you on schedule

2. High performance setup

We'll tune up your email marketing engine:

  • Design mobile-responsive email templates
  • Set up automation workflows
  • Implement lead scoring
  • Configure proper authentication and deliverability settings
Blurred motion shot of someone at a desk, with computer monitors visible but out of focus in the background.
Four people sitting around a wooden conference table having a meeting, with laptops and office supplies scattered on the table.

3. Content that converts

Our team creates emails that drive action:

  • Compelling subject lines that boost open rates
  • Engaging copy that speaks to your audience
  • Designs that reflect your brand
  • Clear calls-to-action that drive results

4. AI-powered optimisation

Using Seventh Sense, we'll:

  • Determine the optimal send time for each subscriber
  • Maximise engagement rates
  • Reduce email fatigue
  • Improve deliverability
Blurred motion image of someone sitting in an office chair at a desk, with parts of the workspace visible but out of focus.
A laptop with motion-blurred screen display, alongside stacked marketing books including 'Ogilvy on Advertising' and 'Human-Centered Communication'. A pen holder with various markers sits to the right.

5. Testing and refinement

Like a race team constantly fine-tuning their car, we:

  • A/B test subject lines and content
  • Monitor engagement metrics
  • Optimise based on results
  • Regular reporting and strategy adjustments

Not quite ready to jump in the driver's seat?
No worries! You can always:

Check out our case studies to see how we've helped businesses like yours

Browse our blog for free tips and insights

Follow us on social media for the latest digital marketing trends

Your specialised pit crew

  • Adam Schwarz

  • Alice Marchuk

  • Nikki Carter

  • Ryan Jones

  • Talia Hill

  • Thuy Nguyen

Take your email marketing from the back of the pack to the winner's circle.

Let's get your campaigns firing on all cylinders!

Services

Marketing training and speaking

Empower your crew with expert knowledge from our crew

Read more
Marketing training and speaking

Email marketing FAQs

We’ve proven that email meeting isn’t just alive, it’s thriving. Below, we’ve answer your most common questions about timing, automation, optimisation and support.

Is email marketing still effective in today's digital world?

More than ever! Just look at our results: we've achieved open rates of 36.93% for CADL and generated $14,249 from a single Black Friday campaign for Slappa's Thongs. Like a well-maintained race car, email marketing consistently delivers when properly tuned.

How long before I start seeing results?

While quick wins are possible (like Slappa's Thongs' Black Friday campaign), building a high-performance email program is like fine-tuning a race car - it takes strategic optimisation. Most clients see significant improvements in engagement within the first 2 - 3 months.

What makes a successful email campaign?

Like a winning race strategy, it's all about timing, precision, and knowing your track. We combine compelling content, strategic segmentation, and AI-powered delivery optimisation to ensure your emails hit the mark every time.  

How often should we be sending emails?

That's like asking how fast to take a corner - it depends on your audience and goals! We'll help you find the perfect frequency that keeps engagement high without causing subscriber fatigue. Our AI tools can even determine the optimal send time for each individual subscriber.

What about email automation? Is it worth the setup?

Absolutely! Think of automation as your email marketing autopilot. Once set up, it delivers the right message to the right person at the right time - consistently. Our clients see higher engagement rates and save countless hours with strategic automation.

Do you provide ongoing support and optimisation?

Yes. We continuously monitor performance, test new strategies, and optimise campaigns based on real data. Plus, we're always here to help with new campaigns or troubleshoot issues. We’re a HubSpot and Klaviyo partner, experienced to get you the most out of these platforms, but also skilled in the most esoteric systems you can think of!