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Google Ads and PPC advertising

Supercharge your Google Ads and PPC advertising

Struggling with poor lead quality, high acquisition costs and low returns on ad spend?

Our unique approach to pay-per-click (PPC) management puts efficiency first, helping you improve your leads, reduce costs and boost returns across both Google Ads and Microsoft Ads. 

Led by CEO Ryan Jones, who brings 15 plus years of Google Ads expertise and has trained hundreds in PPC account management, our team can revolutionise your ad performance and get your campaigns into the winner's circle. 

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Common PPC challenges... and how we solve them

Navigating the world of PPC advertising can be a daunting task, and many businesses find themselves facing similar challenges across both Google Ads and Microsoft Ads. 

Poor lead quality

You're generating leads, but they're not converting into customers. This can be a waste of time and resources.

We focus on targeting the right audience with the right message across all your PPC campaigns. This helps attract higher quality leads that are more likely to convert.

High cost per acquisition (CPA)

You're spending a lot of money but the cost to acquire each new customer is eating into your profits.

We optimise your campaigns for efficiency, ensuring that your ad spend is being used effectively. Plus we  continually refine what we do.

Low return on ad spend (ROAS)

You're investing in PPC advertising, but not seeing a satisfactory return on your ad spend.

We take a data-driven approach to PPC management. We  constantly monitor and analyse your campaign performance to help maximise your ROAS.

Difficulty scaling ad spend

You want to grow your business through PPC advertising, but you're not sure how to scale your ad spend effectively.

We can help you identify growth opportunities and implement strategies that allow you to increase your ad spend while maintaining or improving your KPIs.

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A structured approach to PPC success begins with a deep dive into your business, target audience and goals.

We create a tailored strategy that aligns with your objectives, whether you're advertising on Google, Microsoft or both.

By partnering with us, you'll benefit from improved lead quality, lower cost per acquisition, increased ROAS, and you'll have the confidence to scale your ad spend. 

Accelerate your ad performance

Whether you're just starting with paid advertising or looking to improve your existing campaigns, navigating Google Ads and PPC advertising can be challenging.

With us by your side, you'll have the expertise to launch successful new campaigns or transform your current performance. Here's what you can expect when you partner with us:

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Consultation and goal setting

We'll start by getting to know your business, target audience, and marketing goals. This helps us create a tailored strategy that aligns with your objectives and sets you up for success from the start.

Account setup and campaign creation

Whether setting up a new account or fine-tuning an existing one, our team will handle the technical aspects. We'll take care of keyword research, ad copywriting, and landing page design. This will ensure your campaign is built on a solid foundation. For existing accounts, we'll clean up what's not working and amplify what is.

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Ongoing management and growth

We don't set and forget. We continuously monitor performance and make data-driven adjustments to improve your results. With detailed systems and proven expertise in both launching and scaling campaigns, our specialised pit crew will help you achieve your goals and grow your business through PPC advertising. 

Experience the difference of a results-driven approach

When you choose Refuel as your PPC advertising partner, you're not just getting a service provider, you're gaining a team of experts dedicated to your success. With our structured approach, extensive expertise, and proven track record, we're confident we can help you overcome your PPC challenges and achieve your marketing goals.

Here's what sets us apart:

Results driven

A focus on efficiency and performance, driven by our unique process

Proven expertise

15+ years of PPC experience, led by our CEO Ryan Jones

Certified specialists

A team certified in Google Ads and Microsoft Ads

Trusted partner

We're a badged Google Partner, with our performance reviewed by the team at Google

Tailored fit

Tailored strategies designed to meet your specific business objectives

Always improving

Continuous optimisation based on real-time data and insights

Not quite ready to jump in the driver's seat?
No worries! You can always:

Boost your Google Ads performance. Get a free Google Ads audit.

Browse our blog for free tips and insights

Follow us on social media for the latest digital marketing trends

Your specialised pit crew

  • Ryan Jones

Meet with our pit crew to discuss your business, marketing goals and Google Ad and PPC challenges.
We'll look at your unique situation and determine the best path forward.

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Google Ads and PPC advertising FAQs

From budgets and timelines to optimisation strategies, we’ve answered your most common questions about Google Ads and PPC advertising below.

How much should I spend on Google Ads?

Like fuelling a race car, it's not about how much you pour in, it's about how efficiently you use it. We'll help you find the sweet spot for your budget and maximise your ROI. If you’re on a budget, we’d recommend at least a budget of $1,000/month for Google Ads to be worth running

How quickly will I see results from PPC?

Unlike SEO's endurance race, PPC is more like a sprint. You can see results as soon as your ads hit the track. However, peak performance comes after a few weeks of testing and optimisation. We'll help you find the fastest route to ROI.

What's your approach to ad optimisation?

We monitor key metrics, test different ad variations, refine targeting, and adjust bidding strategies, all to keep you in pole position and ahead of the competition.

Do you handle both Google Ads and social media advertising?

Yes, we're experts across all paid advertising platforms. From Google Ads to Meta, LinkedIn to display advertising, we'll build a comprehensive strategy that puts your brand in the winner's circle.

What about if I have existing campaigns?

That’s ok. We start with a thorough inspection of your current campaigns. We often find quick wins to improve performance immediately, while building a longer-term strategy for sustained success. 

How do you track and report results?

We provide detailed performance tracking. You'll get regular reports showing key metrics, ROI, and recommendations in clear, actionable language. No complex jargon - just straightforward insights you can use.