Google Ads & PPC advertising
Supercharge your Google Ads & PPC advertising
Is your ad spend burning fuel without winning races?
Are you tired of pouring money into Google Ads or Microsoft Ads campaigns without seeing the results you need? Do you feel like your pay-per-click (PPC) advertising efforts are falling short of your expectations?
If you're nodding your head, you're not alone. Many businesses face challenges like poor lead quality, high cost per acquisition (CPA), low return on ad spend (ROAS), and difficulty scaling their ad spend effectively.
Shift your performance into high gear
But what if we told you there's a better way? We've developed a unique, structured approach to PPC management that prioritises efficiency before scale. Our process is designed to help you overcome common PPC challenges and achieve the results you're after, whether you're looking to improve lead quality, reduce CPA, boost ROAS, or scale your ad spend with confidence on both Google Ads and Microsoft Ads.
Under the leadership of our CEO, Ryan Jones, our team is equipped with the knowledge and expertise needed to revolutionise your PPC performance.
With over 15 years of experience with Google Ads, Ryan has successfully trained hundreds of individuals in managing their accounts. If you're ready to witness the transformative power of Refuel, discover how we can collaborate to elevate your Google Ads strategy and achieve remarkable results.
with Refuel today.
A structured approach to PPC success
Our process begins with a deep dive into your business, target audience, and marketing goals. We take the time to understand your unique challenges and opportunities, so we can craft a tailored PPC strategy that aligns with your objectives, whether you’re advertising on Google, Microsoft, or both.
Next, we focus on optimising your campaigns for efficiency. This means carefully selecting the right keywords, crafting compelling ad copy, and designing landing pages that convert. By prioritising efficiency, we can help you achieve better lead quality, lower CPA, and improved ROAS, setting the stage for sustainable growth across all your PPC campaigns.
By partnering with us, you'll benefit from:
- A structured approach that prioritises efficiency before scale
- Tailored strategies that align with your unique business goals
- Improved lead quality and lower cost per acquisition
- Increased return on ad spend and revenue growth
- The ability to scale your ad spend with confidence
Ready to experience the Refuel difference? Let's dive into some of the common PPC challenges we help our clients overcome.
Common PPC challenges (and how we solve them)
Navigating the world of PPC advertising can be a daunting task, and many businesses find themselves facing similar challenges across both Google Ads and Microsoft Ads. Let's take a closer look at some of the most common issues and how Refuel helps you overcome them.
Poor lead quality
You're generating leads, but they're not converting into customers.
Low-quality leads can waste your time and resources, making it difficult to achieve your marketing goals.
We focus on targeting the right audience with the right message across all your PPC campaigns. By carefully selecting keywords, crafting compelling ad copy, and designing landing pages that resonate with your target audience, we can help you attract higher-quality leads that are more likely to convert.
High cost per acquisition (CPA)
You're spending a lot of money on Google Ads and Microsoft Ads, but the cost to acquire each new customer is eating into your profits.
Our team works to optimise your campaigns for efficiency, ensuring that your ad spend is being used effectively. By continually refining your targeting, ad copy, and landing pages, we can help you reduce your CPA and improve your overall ROI.
Low return on ad spend (ROAS)
You're investing in PPC advertising, but you're not seeing a satisfactory return on your ad spend?
We take a data-driven approach to PPC management, constantly monitoring and analysing your campaign performance. By making informed adjustments based on real-time data, we can help you maximise your ROAS and achieve a better return on your investment.
Difficulty scaling ad spend
You want to grow your business through PPC advertising, but you're not sure how to scale your ad spend effectively without compromising your results.
We can help you identify growth opportunities and implement strategies that allow you to increase your ad spend while maintaining or improving your key performance indicators (KPIs).
By addressing these common challenges head-on, we help you get the most out of your PPC investment. But what if you're new to PPC and don't have an existing account? Don't worry; we've got you covered.
with Refuel today.
Getting started with Refuel
If you're new to PPC advertising and don't have an existing account, the prospect of getting started can be overwhelming. But with us by your side, you can feel confident in launching your first campaign and achieving the results you're after.
Here's what you can expect when you partner with us to get started with Google Ads or Microsoft Ads:
1. Consultation and goal setting
We'll start by getting to know your business, target audience, and marketing goals. This helps us create a tailored strategy that aligns with your objectives and sets you up for success from the start.
2. Account setup and campaign creation
Our team will handle the technical aspects of setting up your Google Ads account and creating your first campaign. We'll take care of keyword research, ad copywriting, and landing page design, ensuring that your campaign is built on a solid foundation.
3. Ongoing management and optimisation
Once your campaign is up and running, we'll continuously monitor its performance and make data-driven adjustments to improve your results. Our Google Ads Management team are experts in their field, with detailed systems to get you the best results from paid search. Our focus on efficiency and our expertise in scaling campaigns will help you achieve your goals and grow your business through PPC advertising.
Why partner with Refuel?
Experience the difference of a results-driven approach
When you choose Refuel as your PPC advertising partner, you're not just getting a service provider, you're gaining a team of experts dedicated to your success. With our structured approach, extensive expertise, and proven track record, we're confident we can help you overcome your PPC challenges and achieve your marketing goals.
Here's what sets us apart:
Results driven
A focus on efficiency and performance, driven by our unique process
Proven expertise
15+ years of PPC experience, led by our CEO Ryan Jones
Certified specialists
A team certified in Google Ads and Microsoft Ads
Trusted partner
We’re a badged Google Partner, with our performance reviewed by the team at Google
Tailored fit
Tailored strategies designed to meet your specific business objectives
Always optimising
Continuous optimisation based on real-time data and insights
Are you ready to take your PPC campaigns to the next level and experience the Refuel difference?
Schedule a free consultation
Meet with our team to discuss your business, marketing goals, and Google Ads challenges. We'll provide insights and recommendations based on your unique situation and help you determine the best path forward.
Get a complimentary Google Ads performance check
If you have an existing Google Ads account, our team can conduct a thorough audit to identify areas for improvement and opportunities for growth.
We'll provide a detailed report and action plan to help you optimise your campaigns and achieve better results.
Partner with Refuel
Choose us as your PPC partner and let our team handle the heavy lifting while you focus on running your business. We'll work tirelessly to help you achieve your marketing goals and grow your business through PPC advertising.
Our specialists for this service
-
Ryan Jones
Don't miss out on the chance to revolutionise your PPC performance. Get in touch to arrange your consultation or audit and start your journey to better results.
Social media marketing
Build and engage your online community
Read more
Google Ads and PPC advertising FAQs
How much should I spend on Google Ads?
Like fuelling a race car, it's not about how much you pour in, it's about how efficiently you use it. We'll help you find the sweet spot for your budget and maximise your ROI. If you’re on a budget, we’d recommend at least a budget of $1,000/month for Google Ads to be worth running
How quickly will I see results from PPC?
Unlike SEO's endurance race, PPC is more like a sprint. You can see results as soon as your ads hit the track. However, peak performance comes after a few weeks of testing and optimisation. We'll help you find the fastest route to ROI.
What's your approach to ad optimisation?
We monitor key metrics, test different ad variations, refine targeting, and adjust bidding strategies, all to keep you in pole position and ahead of the competition.
Do you handle both Google Ads and social media advertising?
Yes, we're experts across all paid advertising platforms. From Google Ads to Meta, LinkedIn to display advertising, we'll build a comprehensive strategy that puts your brand in the winner's circle.
What about if I have existing campaigns?
That’s ok. We start with a thorough inspection of your current campaigns. We often find quick wins to improve performance immediately, while building a longer-term strategy for sustained success.
How do you track and report results?
We provide detailed performance tracking. You'll get regular reports showing key metrics, ROI, and recommendations in clear, actionable language. No complex jargon - just straightforward insights you can use.