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Video production

Videos that
drive results

Video is a powerful tool that can amplify your message and connect with your audience in ways that text and images simply can't match

If you're finding it hard to capture attention and stand out from the competition in today's crowded online space, video may be the answer.

Whether it's engaging social media content, compelling ads, live event coverage, or explanatory animations, video has the power to stop scrollers in their tracks and transform viewers into customers.

Creating effective video content isn't just about pointing a camera and pressing record. It requires strategy, creativity and technical know-how to produce videos that not only look great but drive real business results. 

Photography and video studio setup showing lighting equipment, light modifiers including a softbox and grid, and a small step ladder against a white background.
A person in a black t-shirt sitting in a red chair being filmed by multiple video cameras in a studio setting. A red geometric pattern is visible on the blue backdrop wall.

Bringing brands to life through video

We're proud of the results we've achieved for our clients. Here are a couple of success stories that showcase the power of our video production services:

  • rowing-sa

    0 1 Live streaming success: Rowing SA

    Challenge: Rowing SA needed to bring their exciting events to a wider audience, beyond those who could attend in person.

    Solution: We implemented a comprehensive live streaming service for Rowing SA's events. Our in-house team handled everything from camera setup to real-time production and streaming.

    Results:
    • Increased viewer engagement, with thousands tuning in to watch events live
    • Expanded reach beyond local audiences, attracting interstate and international viewers
    • Positive feedback from rowing enthusiasts who could now follow events in real-time
    • Enhanced sponsorship opportunities for Rowing SA due to increased visibility
  • Trees-Please-Game-Ash-Image

    0 2 Animation and video ads success: TreesPlease Games

    Challenge: TreesPlease Games, a mobile game developer, needed to stand out in the crowded app marketplace and increase downloads for their game, Longleaf Valley.

    Solution: We created a series of animated video ads that showcased the game's unique features and environmental message. These ads were tailored for various social media platforms and mobile ad networks.

    Results:
    • 20% reduction in Cost per Install (CPI) over the control creative
    • 25% improvement in Click Through Rate (CTR) on Unity Ads
    • 12% improvement in 7-day user retention
    • Successful expansion into new markets, including Australia, UK, and US

     

From challenges to transformation:
Your video marketing journey

In today's digital landscape, video marketing isn't just a nice to have - it's how to boost your brand awareness, showcase your products, services or expertise, and leap ahead of your competition.

From social media scroller to powerful brand stories, we'll help you create videos that transform viewers into customers and challenges into opportunities. 

From invisible
to unmissable

We've helped businesses struggling to get noticed online become go-to resources in their industries.

From confusion
to clarity

We've assisted companies with complex offerings to simplify their message, clearly communicating their value proposition.

From lagging
to leading

We've guided brands to leapfrog competitors, setting new standards for video content in their sectors.

From global
to local

We've empowered small businesses to expand their reach, connecting with audiences worldwide

From static
to dynamic

We've energised marketing strategies, significantly boosting engagement and conversion rates.

From hesitant to confident

We've helped businesses transform their video marketing from uncertainty to powerful, purpose-driven content

Videographer behind camera on a dolly track

Our video production services don't just deliver great-looking videos, they deliver results that can revolutionise your digital presence. Whether you're looking to boost brand awareness, increase sales, or become a thought leader in your industry, our tailored video strategies can help you achieve your goals and surpass your competitors.

We address specific business challenges and drive measurable results. Whether it's live streaming to expand your audience or creating engaging animations to boost app downloads, we have the expertise to bring your brand's story to life through video.

Tailored solutions for every industry

We pride ourselves on delivering a comprehensive suite of video production services tailored to meet the unique needs of businesses across various industries, including education, non-profit, e-commerce, retail, B2B, health and wellness, and professional services.

Our team of experts combines creativity, technical prowess, and strategic insight to craft compelling visual content that resonates with your target audience and drives real results. We offer a comprehensive suite of video production services designed to meet your unique marketing needs:

Social media videos

Short, engaging content to boost reach and engagement.

Video ads and commercials

From quick digital ads to full-scale TV spots that convert viewers into customers.

Live streaming

Real-time connections for product launches, virtual events, and behind-the-scenes content.

Animation

Simplify complex ideas, create explainer videos, and develop branded characters.

Why choose Refuel for your video needs?

Motion-blurred shot of a studio setup with a black and white checkered backdrop on the left, a blurred figure in white and black moving past, and a green screen visible in the background.

In-house expertise

We keep everything under one roof. From our in-house studio space to our talented team of producers, editors, and marketers. This ensures consistent quality, faster turnaround times, and seamless integration of the marketing strategy into every video we produce.

Custom approach

Every business is unique, and so is our approach. We develop tailored strategies that align perfectly with your brand voice and business goals, ensuring your videos not only look great but also deliver results.

Refuel Creative branded marketing materials spread on a wooden desk, including business cards, a notebook, and what appears to be a trophy or award. The Refuel logo is prominently displayed in red and blue colours.
Wine glasses and bottles of 'Slick Red' wine with Refuel branding on a wooden barrel top. A person in a striped shirt and grey jacket is partially visible.

Proven success

Our track record speaks for itself. We've helped businesses across various industries amplify their message, boost engagement, and increase conversion rates through compelling video content.

Creative strategy

We don't just create pretty visuals, we craft strategic content. Every video is designed with your overall marketing goals in mind, considering factors like SEO, conversion optimisation, and audience engagement.

You're not just getting a video production service, you're gaining a strategic partner committed to fuelling your business growth through powerful visual storytelling. 

Hands typing on a laptop keyboard, wearing a gold watch, with part of a vintage map of Australia visible on the white desk surface.

Fuelling your video marketing success together

We understand that taking the leap into video production can feel daunting. That's why we're here to guide you every step of the way.

Here's how we can get started:

  • An office setting with two people looking at a screen displaying data visualisations. A TV mounted on the wall shows coloured bars or charts, while laptops and office supplies are scattered on wooden desks.

    0 1 Free video strategy session

    Let's kick things off with a no-obligation chat. We'll discuss your business goals, target audience, and current marketing challenges. Our team will provide initial insights on how video could amplify your message and boost your results.
  • People gathered around a white table with papers and pink sticky notes spread out, examining documents together in a research or planning session.

    0 2 Tailored video plan

    Based on our discussion, we'll craft a customised video strategy that aligns with your objectives and budget. This plan will outline recommended video types, distribution channels, and expected outcomes.

  • Behind-the-scenes view of a video production set, showing a person in black clothing seated in a red chair being filmed by multiple cameras. Lighting equipment and a blue backdrop with red geometric shapes are visible.

    0 3 Production and implementation

    Once you're happy with the plan, our in-house team will spring into action. From scripting and shooting to editing and distribution, we'll handle every aspect of bringing your video vision to life.

  • A laptop with motion-blurred screen display, alongside stacked marketing books including 'Ogilvy on Advertising' and 'Human-Centered Communication'. A pen holder with various markers sits to the right.

    0 4 Measure and optimise

    We don't just create videos and walk away. We'll closely monitor the performance of your video content, providing regular reports and insights. As we learn what resonates best with your audience, we'll continually refine our approach to maximise your ROI.

Not quite ready to jump in the driver's seat?
No worries! You can always:

Check out our case studies to see how we've helped businesses like yours

Browse our blog for free tips and insights

Follow us on social media for the latest digital marketing trends

Your specialised pit crew

  • Ryan Jones

Don't let your brand get lost. We can cut through the clutter and connect with your audience in powerful new ways.

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Video production FAQs

Still got a few questions rattling around in that engine of yours? No worries! We've compiled some of the most common questions we get asked about our digital strategy service. If you don't see your question here, get in touch and we can answer it for you.

How much does video production cost, and what are the ongoing costs?

Video production costs vary depending on the type, length, complexity, and distribution needs. We offer flexible pricing options to suit various budgets and can prioritise the most impactful content for your goals. During our initial consultation, we'll discuss your needs and create a plan that works for you. For ongoing costs, we'll develop a sustainable video strategy that fits your budget, helping you repurpose and maximise content across platforms to ensure the best value for your investment.

How complex is the video production process and what's involved?

While video production can be complex, we manage all aspects from concept to delivery, ensuring a smooth experience for you. Our team handles everything, including scripting, storyboarding, filming, and editing. You don't need technical knowledge, you just need to bring your ideas and goals. We have a fully equipped in-house studio and can handle on-location shooting if required.

How long does video production take?

Production time ranges from a few days for simple social media content to several weeks for complex projects like TV commercials or animated videos. We'll provide a detailed timeline during planning to ensure your video is ready when needed.

What if I'm not satisfied with the final video or don't have content ideas?

We involve you throughout the process and offer revision rounds if needed. If you're unsure about content, our creative team will work with you to understand your business and objectives, then propose concepts aligned with your goals.

How quickly can I expect results from video marketing?

Results vary depending on your goals and content type. Some clients see immediate engagement increases, while others experience gradual improvements in brand awareness or lead generation. We set clear expectations and provide regular performance reports to track ROI.

Do I need to appear on camera?

Not if you're uncomfortable. We have many ways to create engaging videos without you on camera, including animation, voice-overs, customer testimonials, or product demonstrations.

How do you measure video success?

We set clear, measurable goals for each project and provide regular performance reports. Metrics may include views, engagement rates, click-through rates, or conversion rates, depending on the video type and purpose.

Can you help with video distribution?

Yes, we offer end-to-end video marketing services, including distribution strategy, platform optimisation, and paid promotion management.

Do you offer ongoing video production services?

Yes, many clients benefit from regular video creation. We can establish a consistent production schedule to keep your brand visible with fresh, engaging video content.

Still have questions? We're here to help! Get in touch for a chat about your video production needs.