When a CRM called HubSpot and design app called Canva combine
Last updated: 27 March 2025
It’s Hubva, or CanSpot… JK. HubSpot and Canva have updated and improved their integration. This will save marketers a lot of time and help keep your brand consistent.
When you think of a CRM, HubSpot comes to mind. When you think of online design tools, there is none bigger than Canva. So it makes complete sense that they would come together for the greater good.
At Refuel, we love both of these tools. We’ve been a HubSpot Partner for years, and last year became Canva’s first Adelaide Agency Partner. We love seeing these two powerhouses combine to make your marketing day even easier.
Gone are the days where you need to jump out of one platform and into another to simply post an Instagram Reel. With some winning additions, you can do all of this right inside of HubSpot… or Canva, if you so choose.
What's a CRM got to do with design?
HubSpot is more than a CRM. It’s the home for your marketing, content, sales, and support. This all involves design.
When you create content for your marketing channels, like social media posts, emails, and blogs, you need helpful tools. You want tools that make your life easier, not harder. With this updated and improved integration, Canva’s powerful design tools are now directly in HubSpot Content Hub.
This game-changing partnership eliminates the frustrating platform switching that slows down your workflow. This helps you and your team to create, collaborate, and publish visual content without ever leaving your HubSpot portal.
This integration connects your customer relationship management with your design processes. It helps keep your brand consistent and saves your team time.
According to Canva's Visual Economy Report, 89% of people believe visual communication carries more authority than other methods. HubSpot agrees. According to their 2025 State of Marketing Report, marketing is increasingly moving to visual platforms like YouTube (30%), TikTok (29%), and Instagram (28%). Creating standout visual content has never been more essential.
This improved integration matters.
Why this integration matters for your marketing
Marketing teams often have to juggle multiple platforms just to complete a single task. The traditional content creation process is fragmented and inefficient:
- Writing content in one platform
- Designing visuals in another
- Publishing through a third
- Downloading and uploading files between systems
- Tracking versions across multiple tools
Each platform switch creates opportunities for inconsistency, wastes time and frustrates your team. The HubSpot and Canva integration solves these problems by bringing powerful design capabilities directly into your HubSpot Content Hub.
How the HubSpot and Canva integration works
There are two primary ways to leverage this integration:
The Design with Canva button in HubSpot
This seamless integration allows you to:
- Create and publish on-brand content in minutes, including email templates, social posts, and landing pages directly in HubSpot.
- Access your entire campaign assets in real time without leaving the platform.
- Streamline workflows by eliminating platform switching.
- Collaborate with your team seamlessly to comment, share, and iterate designs
- Bring creative ideas to life with Canva’s Magic Studio AI tools
Imagine how much easier your life would be. You just click the Design with Canva button to create and design an email inside HubSpot. No need to create the email in HubSpot, then open Canva, then create the designs, then download them and then upload them to HubSpot. We’re worn out just writing that sentence!
All your brand elements, templates, and design tools now appear in HubSpot. Once you finish, your designs are ready to add to your email. No downloading or uploading is needed.
The HubSpot App in Canva
For design-focused teams that primarily work in Canva, this approach offers:
- Direct import of designs into your HubSpot File Manager
- Real-time collaboration with team members on designs
- Seamless sharing between platforms
- Efficient workflows between design and marketing teams
For design-focused teams that work inside Canva a lot, pushing content to HubSpot may work better for you. This means your designers can use a platform they already know. With just a few clicks, they can send finished assets to HubSpot. From there, the assets can be added to campaigns.
Key improvements you need to know about
This improved integration between HubSpot and Canva includes several powerful capabilities:
- AI-powered design tools: Leverage Canva's Magic Studio AI to generate and enhance visuals
- Seamless design access: Create and edit Canva designs directly within HubSpot
- Template sharing: Share Canva templates with your entire team through HubSpot
- Brand consistency: Maintain visual identity across all marketing assets
- Time efficiency: Reduce the back-and-forth between platforms
- Real-time collaboration: Work together on designs with team members
This integration streamlines marketing workflows, giving valuable time back and empowering teams to get creative with content and campaigns.
How Refuel can help you maximise this integration
As HubSpot and Canva partners, we're uniquely positioned to help you leverage this integration to its fullest potential. The integration is not just for convenience. It will provide real benefits. Here's how we can help:
Time-saving setup
- Set up both HubSpot and Canva platforms tailored to your specific needs
- Configure the integration between the two systems
- Train your team to use combined platforms effectively
- Create custom template libraries for common marketing materials
We create workflows that match how your team works, transforming processes into streamlined systems.
Brand consistency systems
- Create comprehensive brand kits in Canva that align with your identity
- Develop custom marketing asset templates for various channels
- Ensure consistent branding across all customer touchpoints
- Set up team permissions and sharing protocols
Brand consistency encompasses more than just having the right logo. It’s about typography, colours, image styles, and voice. We can make sure these elements are part of Canva. This will help your team stay on-brand.
Marketing enhancement strategies
- Design email templates that stand out in crowded inboxes
- Create social media post templates that increase engagement
- Develop blog and website graphics that reinforce your brand identity
- Build presentation and document templates for sales and internal communications
Getting started with HubSpot and Canva
Ready to transform your marketing and content workflow? Here are the simple steps to get started:
- Ensure you have active HubSpot and Canva accounts
- Install the Canva integration from the HubSpot Marketplace
- Connect your accounts following the prompts
- Start creating designs directly within your HubSpot workflow
For organisations seeking expert help, we provide complete onboarding packages. These packages will help you make the most of this powerful integration from day one.
Take your content creation to the next level
The enhanced HubSpot and Canva integration represents a significant opportunity for marketers to streamline their workflows while creating more compelling visual content. By bringing these powerful platforms together, you can:
- Save time by eliminating platform switching
- Maintain brand consistency across all marketing channels
- Collaborate more effectively with your team
- Create more engaging visual content that resonates with your audience
It’s a significant step forward for streamlining marketing workflows too while also maintaining brand consistency. By adding design tools to your CRM platform, you can create better customer experiences and save time.
We're excited to help you leverage this integration to transform your marketing and content creation efforts. Contact us today to learn how we can support your journey to more efficient, effective marketing.
Ready to get started with the HubSpot and Canva integration? See what we can do for you.
